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Physical vs Virtual Job fair.

Technological advancements have revolutionized the world and have bridged the gap of inconvenience with comfort. Many sites like LinkedIn, Naukri.com, monster, and shine have helped potential employers in getting the desired employee through their networking. Also, there have been Physical job fairs in place to facilitate both prospective employers and employees in connecting with each other.

Hence, hunting for the right candidate has become a simple and more uncomplicated procedure.

What is a Physical Job Fair?

It is a big gathering where prospective employers and employees exchange their information, views, documents face to face and in person. This gathering can take place inside a specified venue or outdoor, where the interview is conducted by the respective company’s HR, and they shortlist the desired candidates.

Benefits of Physical Job Fair

     Maximizing your time & effort

     Get to know them in a better way by having a verbal exchange

     A better understanding of etiquette, grammar, and standards through physical attendance

But the disadvantages are:-

     Travel expenses

     Wastage of time

     Limited pool of participants as it is confined to a specific geographical area.

     Time limitation

     No provision for choosing your Potential employer, as nothing is showcased about their work and growth.

     Facing hassles while marketing and difficulty in attracting qualified candidates.

     Monotonous Visitor experience as there is no uniqueness to the event

     As resumes are sorted manually. Therefore, inefficient talent search.

     Results cannot be measured as there is no real-time data to check the effectiveness of events.

     Long queues at the booths, which again wastes a lot of time.

However, with the onset of the pandemic, things had changed drastically for the organizers as it was becoming next to impossible for them to conduct such Job Fairs physically, especially during lockdowns.

The only ray of hope was Virtual job fairs which were practiced even before the pandemic, but they caught the real momentum only during difficult times and proved to be an eye-opener for the organizers who could see their true value and worth.

What are Virtual Job Fairs?

A Virtual Job Fair is an online event that is organized when physical events are not possible or when the organizers want to break free from the shackles of old traditional, conventional approaches to organizing events and add creativity, and innovation to the existing pattern.

ibentos is one such event technology platform that helps organizers unfold their imagination by adding wings to their creativity.

Benefits of Virtual Job Fairs

     Boosts recruitment efficiency through Smart Resume search features which give real-time, detailed feedback on a candidate’s resume.

     Enhances visitor attendance as it saves travel time and expense. Involves a lot of participation, as candidates from any location can be a part of it.

     Strong Employer branding with personalized booths deliberately showcasing your company’s work culture, and values to ensure they align with the ideal candidate. It facilitates in making your company grow fast, minimizing your expenses, and passing on your brand value.

     Convenient information exchange without giving expensive corporate gifts and marketing materials. Virtual fairs can simply share the company’s videos to display their work, photo galleries, brochures, and FAQs. Participants can easily mail or chat with the employers and the event can be successful without the usage of carbon footprint. Also, there is a facility to access important information at any point in time.

     Live chats are more secure without any time constraints, as the virtual career fairs booths provide their own chat features so that participants can have early access to the booth and get solutions to their concerns in no time. Also, they can ask as many questions as they want.

     Amazing personalized visitor experience which imprints a lifelong memory for one to cherish.

     Cost-effective with measurable results, ads in print and electronic media are a thing of the past now as Virtual job fairs do pre-event marketing with vendors by doing social media campaigns, email marketing, by executing landing pages for participant registration which ensure the mass promotion and candidate participation.

Also, real-time data helps to understand the recurring visitors and the number of people who have viewed the event. Thus giving an insight as to how one can improve the quality of their event in near future and also gives the host a fair idea of how well the visitors have taken the entire virtual event and their reaction to it which will help them in decision-making while planning for any event in near future.

     Forming Candidate pipelines

Exhibitors carry impressive prospect databases to not only fulfill their current hiring needs, but also to prepare for future ones.

The time has come to get accustomed to the new Virtual setup and learn to embrace it with open arms with ibentos as it has more than 10 years of rich experience and has the power to add a breeze of uniqueness and innovation to all your Virtual events and make it a super successful venture.

Resource: https://ibentos.wordpress.com/2022/05/26/physical-and-virtual-job-fair/

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