Ibentos: Virtual and Hybrid Events Platform

  When you toss a coin, is it possible for you to get both Heads & Tails with a single try? With hybrid events the answer is yes! The concept of Hybrid Events basically originated in the post pandemic scenario, amidst the clouds of uncertainty due to successive outbreaks. When physical gatherings came to an absolute standstill for months, the event industry resorted to virtual platforms for survival. After much of an initial reluctance, the adaptation was surprisingly swift. The pandemic had left the organizers with a divided audience, one lot that prefers physical interaction and other that favours remote participation for its obvious advantages. Hybrid event platform  is a unique way of executing an event simultaneously on a physical & virtual venue, thereby appeasing both audience groups. In fact, it is an ideal format that offers your audience the technical advantages & flexibility of participation. With proper Planning, Professional Approach, Effective Marketi...

Have you ever hosted a party without inviting the guests? Weird question, isn't it? Similarly, it is impossible to plan an event without having a robust marketing strategy. You need an effective marketing campaign to launch your event, whether it is physical, virtual or hybrid. So much effort goes into event planning & execution. If it is not presented to the audience the right way and at the right time, it will go for a waste. Audiences' preferences change with time and so do the event format. Keeping that in mind, marketing strategies must also be revised suiting the latest trends & moods. At ibentos, we design the most comprehensive virtual/ hybrid/metaverse platforms for our clients and help them please the audiences. We also help them to attract the audiences to their events through our unique marketing strategies. Here we like to share some marketing ideas that will work best for your virtual/hybrid events in 2023 and beyond! Know your goals and expectations...

Virtual events have become an essential aspect of every industry. This is one of the significant developments of this century. Their usage & contribution to the global economy is getting bigger every day. Just like in physical events, sponsorships and advertising are significant sources of revenue generation for virtual events as well. Virtual events lack face-to-face interaction and the attention span of attendees is also short. But this doesn't mean that they do not offer a window for sponsorships and advertising. With no massive hoardings or cutout displays, no verbal conversation or hand-to-hand exchange of merchandise, is it even possible for virtual venues to compete with the grand aesthetics of physical venues? This could be a common argument for amateurs! But technology providers have already come a long way in providing unique ways of sponsorship & advertising possibilities in virtual venues. At ibentos, we know exactly how to maximise the scope of sponsorship ...

Living in an era of cut-throat competition isn’t easy as the market is full of multiple products in every product line with multiple business players who are ready to seek an upper hand over the other. The time has come that we too realize the importance of different marketing strategies and try to implement them in our current business models so that we are up-to-date with the current market trends to bear maximum fruits of our labour. One of the important trends which have been observed is a Hybrid Product Launch . What is a Product launch? It is a promotional activity where a product is showcased to the Prospect client with the intention to introduce the product and invoke the prospect’s interest in it by highlighting its USP (Unique selling proposition) so that he is ready to purchase. So hybrid product launches are gaining momentum. Companies like ibentos , an event tech company with more than 10 years of experience in providing innovative and unique, technology-drive...

Change is the essence of life. Before the pandemic, there was a lot of emphasis on In-person events but with the onset of the pandemic, the entire event industry was going through a major pain because of the pandemic, events were not happening, and revenues were coming down drastically for organizers. In these tough times, companies like ibentos were a blessing to the industry and businesses, customers understood this very well. Presently the business models have switched back to the Hybrid model rather than to In-Person events due to ongoing variants as the Hybrid method is packed with convenience, and flexibility and is appealing in all respects. ibentos Hybrid events are the oxygen for the events industry in current times. Now that everybody is practicing a hybrid work style to cater to the need of employees, workspaces. So hybrid product launches are gaining momentum. Companies like ibentos , an event tech company with more than 10 years of experience in providing inn...

A few years back, no one had ever thought or heard of Virtual Events playing a prominent role in the event industry but with the sudden outbreak of the pandemic, people started realizing the limitation, the pandemic had placed on them and their movement. As it is said that “ Necessity is the mother of invention ” which gave birth to a new virtual norm and ibentos , an event technology and marketing company, gave flight to its organizers events by hosting them virtually. Virtual Panel Discussion A group of people who come together to discuss important topics in front of the audience is called a Panel Discussion but instead of going In-Person, if it is organized through online modes then it is called a Virtual Panel discussion. ibentos is well versed in making such virtual events a success and has been able to deliver fruitful results by hosting more than 3000+events Benefits of Virtual Panel discussion ibentos professionals are passionate about their work and add value to...