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Showing posts from March, 2022

How is ibentos increasing audience engagement?

Virtual events give the comfort of a home but at the same time do not provide the user with the excitement of a group experience. Video tools and software do allow face-to-face interaction, but the feedback strategy takes a setback when a large audience is participating in an event. In-person events allow an emotional response during interactivity while it is sometimes absent in case of virtual events. In case of meetings, interviews and other one-to-one discussions, virtual doesn't affect much, but when it comes to larger events like Virtual trade shows, panel discussions, debates or music events, attendees do wish to connect with the opposite group. Starting from helping create long-term bonds, to bringing them to the event multiple times, interaction can influence a large portion of your event success. LIVE streaming features in social media channels have fewer engaging options in comparison to what can be integrated on a virtual event platform. ibentos Conference and webina

Social Media strategies to boost Event Marketing.

After days of blood, sweat and tears, your event is just around the corner. However, somehow the reach and participation is not as much as you had expected. Ever wondered what more you could do to spread the word about your event? Your teams have already prepared and posted ads, and you have spoken to your friends and that long-lost cousin of yours to create awareness, but what else is possible? The answer is: Social Media. All of Social Media’s platforms and their features are at your service, and here are a few tips on how you can put them to good use! #wordofmouth: Word-of-mouth has taken on a whole new twist ever since social media entered the marketing scene. You as an organizer can mobilize your current attendees and followers by giving them incentive to share your event posts and spread the word in their network. You can offer referral codes, group coupon discounts and even exclusive content access based on how many more attendees each invites. *Tip: Keep track of these