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Showing posts from July, 2022

What are the types of Virtual Events?

With businesses becoming more aware of new Digital Technologies and their positive role in bringing a change in existing business models and providing new revenue and value-adding opportunities, the entrepreneurs in today’s time feel more secure as new venues of transformation in existing business models are open for them so that they can experiment with innovation and try something unique at their end.  The event industry has gone through a new Digital Business Transformation Roadmap by embracing Virtual events so that they can make a difference and take events to an altogether different platform by using technology-driven solutions. ibentos has hosted various Types of virtual events on a single platform and has been able to help its organizers stay ahead of the curve. Online Event Platform It is a platform where people interact face to face in a virtual environment on the web, rather than meeting in person. There are many types of virtual events like Virtual conferences, V

What are Hybrid Product launches, and Why is it Important?

Living in an era of cut-throat competition isn’t easy as the market is full of multiple products in every product line with multiple business players who are ready to seek an upper hand over the other. The time has come that we too realize the importance of different marketing strategies and try to implement them in our current business models so that we are up-to-date with the current market trends to bear maximum fruits of our labour. One of the important trends which have been observed is a Hybrid Product Launch . What is a Product launch? It is a promotional activity where a product is showcased to the Prospect client with the intention to introduce the product and invoke the prospect’s interest in it by highlighting its USP (Unique selling proposition) so that he is ready to purchase. So hybrid product launches are gaining momentum. Companies like ibentos , an event tech company with more than 10 years of experience in providing innovative and unique, technology-drive