Top 5 Virtual Event Marketing Tricks to boost brand awareness?

Virtual events have become increasingly popular in recent years, and with the right marketing strategy, they can be a powerful tool for boosting brand awareness. In this blog post, we’ll explore the top 5 virtual event marketing tricks that can help you increase attendance and engagement at your next online event.

1. Be clear about what the audience will see: When promoting a virtual event, it’s important to set expectations about what the audience will see and experience. This includes providing details about the event format, speakers, and topics that will be covered. By setting clear expectations, you can ensure that the right people are registering for your event and that they are satisfied with their experience.

One way to set expectations is by creating a detailed event landing page that provides all the necessary information about your virtual event. This page should include information about the date and time of the event, the speakers and topics that will be covered, and any other relevant details. You can also include a registration form on this page to make it easy for people to sign up for your event.

In addition to creating an event landing page, you can also use social media and email marketing to provide more information about your virtual event. For example, you can create a series of social media posts that highlight different aspects of your event, such as the speakers or topics that will be covered. You can also send out regular email updates to keep your audience informed about any new developments or changes to the event.

2. Leverage co-branded opportunities: Co-branding is a powerful marketing tactic that can help you reach new audiences and increase attendance at your virtual event. This involves partnering with another brand or sponsor to create the event and jointly promoting it to your respective audiences. By leveraging co-branded opportunities, you can tap into new markets and expand your reach.

When looking for co-branding opportunities, it’s important to choose partners that share your target audience and have a similar brand identity. This will help ensure that your partnership is mutually beneficial and that both brands are able to reach their desired audience.

Once you have identified potential co-branding partners, you can work together to create joint marketing materials and promotional campaigns. For example, you could create co-branded social media posts or email campaigns that promote your virtual event to both of your audiences. You could also offer special discounts or incentives to encourage people to register for your event.

3. Enable speakers and employees to promote your event: Your speakers and employees can be powerful advocates for your virtual event. Encourage them to promote the event on their social media channels and other platforms to help spread the word. By leveraging their networks, you can increase awareness of your event and attract more attendees.

One way to enable speakers and employees to promote your event is by providing them with pre-written social media posts or email templates that they can use to spread the word. You can also create custom graphics or images that they can share on their social media channels.

In addition to providing promotional materials, you can also offer incentives or rewards for speakers and employees who successfully promote your virtual event. For example, you could offer a prize or bonus for the person who generates the most registrations or social media engagement.

4. Segment event invitations for different audiences: Not all audiences are created equal, and it’s important to tailor your event invitations to different segments based on their interests and needs. This can help you target the right people with the right message, increasing the likelihood that they will register for your event.

One way to segment your audience is by using data from your customer relationship management (CRM) system or email marketing platform. This data can provide valuable insights into your audience’s interests and behaviours, allowing you to create targeted marketing campaigns that speak directly to their needs.

For example, if you have data showing that a particular segment of your audience is interested in a specific topic or speaker, you could create a targeted email campaign that highlights this aspect of your virtual event. By providing personalized content that speaks directly to their interests, you can increase the likelihood that they will register for your event.

5. Track your promotional tactics: To optimize your virtual event marketing strategy, it’s important to track which promotional tactics are working best for you. This can help you identify areas for improvement and make data-driven decisions about where to focus your marketing efforts.

One way to track your promotional tactics is by using analytics tools such as Google Analytics or social media analytics platforms. These tools can provide valuable insights into how people are interacting with your marketing campaigns and which tactics are driving the most engagement.

In addition to tracking engagement metrics such as clicks and impressions, it’s also important to track conversion metrics such as registrations and attendance. Hence it is important to host your event on a dependable and advanced virtual events platform like ibentos, that offers detailed analytics, reports and valuable insights on every event for the organizer.

Managing all of these tasks on your own can be an overwhelming and time-consuming endeavour. What you truly need is an all-encompassing solution that caters to every aspect of your event requirements. That's where ibentos comes into the picture. With its cutting-edge technology designed for virtual and hybrid events, ibentos offers a convenient and efficient way to handle all the intricacies of your event. This comprehensive solution includes streamlined registration and event hosting through a single link, dynamic and detailed landing pages, immersive 3D virtual event environments, seamless integration of payment gateways and customer relationship management (CRM) systems, comprehensive event reports and insights, and crucially, round-the-clock technical support across all time zones worldwide. By choosing ibentos as your trusted partner, you can confidently host an ideal virtual or hybrid event that not only provides a significant boost but also delivers fast returns on investment (ROIs).

Resource: https://dailygram.com/blog/1217658/top-5-virtual-event-marketing-tricks-to-boost-brand-awareness/