Despite the fact that Virtual Education Fairs have been around for a decade, as the school year starts, recruiters confront a tough challenge: organizing and marketing entirely virtual education fairs during a pandemic. The good news is that virtual events will continue to be attended by the vast majority of students. Consider how eager parents and students will be to reap the benefits of a virtual education fair from the comfort of their couches if they were willing to sacrifice their time and resources to travel to and attend one of the physical education fairs prior to the pandemic. The bad news is that since on-campus marketing is no longer a possibility, reaching kids may seem more difficult.
Events necessitate a significant amount of time, resources, and effort. It's critical that prospects not only attend them but also receive proper follow-up. Fortunately, with the right marketing strategy, you can maximise event attendance, which will increase the number of interested students and, in turn, multiply the number of applications you receive.
Here are some marketing tips that you can follow to maximise the number of leads for your next event:
1. Create your event’s landing page: A strong digital marketing strategy will help promote your event, but if your registration page is poorly designed, that reach is unlikely to translate into increased attendance. Because your landing page is the first place your attendees will visit, it is critical to make your event page as simple and eye-catching as possible in order to ensure maximum audience engagement. When deciding which fields to include in your landing page, strike a balance between asking for too many details, which may lead to users not completing it, and asking for too little, which may prevent you from customising your follow-up strategy. Also, make your event page more understandable and accessible to your audience by including information such as the event's time and date, catchy taglines, agenda, keynote speakers' and sponsors' information, payment gateways, and so on.
2. Email & E-vites Marketing: Without a doubt, email marketing
is a tried and true method of attracting interested students. The biggest
problem with email invites is keeping your message from being lost in a sea of
spam and promotional material. Email is a very efficient technique to draw
people to your event – but there is a delicate line between inviting someone to
your event and pushing them to come and spamming them with unwanted emails.
The subject line of your email may decide whether or not people will open the email, so think of some compelling and attention-grabbing labels for your subject line. Try to instil in them a feeling of urgency as well. Finally, you'll need a call to action (CTA) that links to your event's landing page. Since the entire point of your emailers are to get them to sign up, make sure your CTA is clear, strong, and appealing.
3. Social Media Marketing: Social media is an effective technique for spreading the word about your virtual education exhibition. This is mostly due to students' active participation on social media sites such as Facebook, Linked In, Instagram, and Twitter. The social media outlet you choose is determined by your target demographic. Using Facebook and Instagram is the best option for promoting a virtual education expo since they are quite popular among students and young people in general. Organizing a Facebook event is easy, effective, and accessible to all potential applicants. new students can quickly locate your Facebook event via the 'Discover Events' section. Also, You can invite your existing followers to the event to ensure that people who are already interested in your school are kept up to date. You may use the event page to share videos, images, and other content leading up to the event to entice those who are on the fence and engage those who are already planning to attend.
4. SMS Marketing: SMS messages have a greater chance to be opened than email, so
don't discount their effectiveness. According to Adobe Blog, SMS marketing
provides a near-certainty of being seen by your target demographic, with an
open rate of 98 percent. SMS marketing draws the recipient's attention to the
most important terms due to its compact structure. You can send out SMS
notifications on a regular basis.
If they don't want to receive future alerts, give them the opportunity to opt-out.
5. Influencer Marketing: Influencer marketing is becoming a more popular kind of online
advertising. For a long time, it's been a buzzword, and it's regularly used in
the mainstream media. With the rise in popularity of digital platforms,
influencers can now find work from the comfort of their own homes. Influencer
marketing has become more accessible as a result of this ease of communication.
Several educational institutions are collaborating with well-known industry
influencers in order to recruit more pupils.
To get the most out of influencer marketing, choose an influencer who is relevant to your event and has a large following within the audience you want to reach. You may also enlist the help of your speakers or chief guest as event ambassadors. They can share your landing page on their social media, resulting in more registrations.
Looking for a virtual event
platform partner?
ibentos is
an EventTech partner that offers an event platform for all virtual and hybrid events. The Event Technology Company has been facilitating the events industry
with advanced technology and automation for more than a decade now. It is one
of the very few companies that is currently offering Virtual Event platforms
and is bootstrapped and yet doing phenomenally well globally. The company has
worked for various associations and ministries and almost all industries and
sectors, making a special mark for themselves in education and buyer-seller
meets. During the pandemic, they showed tremendous growth and acquired
businesses from India, Europe, America, South East Asia, and
Australia.