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Are Virtual Event Platforms Helping Event Organizers Measure Success?

2020 was the year that drove event organizers to choose enhanced Virtual event technology and execute their events. Although, a lot of organizers have adapted very well to this format, amongst them are a lot who've not used this asset. It is the analytics, reports and data generated in a virtual event platform that helps organizers in decision making and gauge event success.

As we know, in a physical event, organizers tracking the attention, participation and registration has to be extremely gated in order for organizers to make the final decision. But, in a virtual space, every click, every minute spent helps in determining the quality of the virtual event.

Today, virtual event technology is doing what humans usually do at a physical event. In this case, the presence of the right Virtual event software can capture the data that otherwise requires manual work. So, when a good software is used, organizers can easily rely on it, without any difficulties.

The Reports and Analytics feature:

The report feature used by the ibentos Virtual event platform has been exclusively developed to help organizers understand the event better. There are tools and methods integrated that can help organizers review the data and form valuable insights regarding the event. This feature allows one to study the current event metrics and help form a decision that can be a game changer for the next event.

The metrics and analytics doesn't just end here, it is also an essential criteria that most sponsors and exhibitors look for in order to measure the ROI of the event.

When you think of measuring the success of the event via a software, it can sound complicated in your mind. However, with the ibentos Virtual event platform, all information is AI powered. Hence, when an organizer chooses the software, ibentos ensure that the easiest of graphical and visual representation is used to convey the message.

Which kind of data is used to create these reports?

Starting from understanding attendance, interest and interaction, ibentos Virtual Event platform can capture event attendees navigating in the virtual event space. It not only helps you to dig deeper and understand the analytics, but allows you to download the reports and keep them as reference long after the virtual event is over.

If you're using the ibentos Virtual event platform, there is absolutely no activity in the platform that you cannot record or track.

Attendance to record the event traffic and tools to engage them further

 When you use the ibentos Virtual event platform, along with the real time footfall details, you can also enable a number of tools and activities to keep your attendees hooked to the platform. These activities can be in the form of feedback forms, selfie booths, giveaways or webinars.

By using the ibentos Hybrid Event Platform, you can tap into the data that most platforms do not provide. Understanding right from what strategies worked and what didn't, ibentos helps you understand all of it.

It is no more a secret that the presence of an appropriate Virtual event platform can help you measure success in multiple ways. And for your team to succeed in it, a Virtual event partner is needed, who makes the event with you as partners and not mere vendors. Hence, your event's performance reports along with a virtual platform partner who can provide you with on-spot solutions is what you need.

In 2022, if you look around, it is no more about who is shifting to the virtual, it is all about who can keep the attendees hooked and give them an enriching experience. 

Resource: https://www.atoallinks.com/2022/are-virtual-event-platforms-helping-event-organizers-measure-success/

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