Skip to main content

Social Media strategies to boost Event Marketing.


After days of blood, sweat and tears, your event is just around the corner. However, somehow the reach and participation is not as much as you had expected. Ever wondered what more you could do to spread the word about your event? Your teams have already prepared and posted ads, and you have spoken to your friends and that long-lost cousin of yours to create awareness, but what else is possible?

The answer is: Social Media. All of Social Media’s platforms and their features are at your service, and here are a few tips on how you can put them to good use!

#wordofmouth:

Word-of-mouth has taken on a whole new twist ever since social media entered the marketing scene. You as an organizer can mobilize your current attendees and followers by giving them incentive to share your event posts and spread the word in their network. You can offer referral codes, group coupon discounts and even exclusive content access based on how many more attendees each invites.

*Tip: Keep track of these activities using apps to help stay on top of all that is happening.

#excited:

Create an option for attendees to share their “Registered for the Event!” page and tag you once their registration is done. Include the event details, like time, date, platform (in case of a virtual event platform) and venue (for hybrid event mode), while also highlighting some key points for the event. This will help boost engagement since people would be looking at already registered participants and thus, be encouraged to attend as well.

In doing this, you will also be spreading brand awareness, while bringing attention to your sponsors about how well the participation is going. This is an excellent way to up your revenue as well.

*Tip: Repost their stories and comment on the posts you’ve been tagged in and share those comments too. This active participation from your side will give the attendees the satisfaction of feeling visible and cared about.

#seeyouagainsoon:

Upload stories, reels and posts of the fun and amazing moments from the event after it is over. Click pictures of your attendees being engaged and participating at the event and upload those too, and be sure to tag them if possible. This helps create early hype for your upcoming events. Easy, isn’t it?

*Tip: Save all these moments of past and current events in the Highlights part of your bio on Instagram. Seeing the success of your past events will raise the expectations of current attendees and also assure new ones that they will definitely have a good time.

#work-in-progress:

Shoot reels and videos along with snaps of all that went into bringing the event together. Be authentic and post even about a few hardships and failures, because it will make your brand relatable and garner further appreciation for your event. Show your followers your bloopers and funny behind-the-scene moments that will make them go #lmao ! You can even live stream the event and the work you’re putting in. This form of participation creates an emotional connection between you, the organizer, and the attendees, by giving them an insider view into your brand.

*Tip: Keep in mind that short videos like reels and shorts have greater reach as compared to regular posts.

Create your own #hashtag:

Come up with your own hashtag for the brand and the event, make sure to mention them in your bios and posts on all platforms. Hashtags are fun and when used often, the algorithm of these platforms will increase the reach of your posts, so be sure that your attendees know about them!

You can even engage the attendees and followers in a suggestion game for new hashtags and reward the winning ones with goodies, hampers, give-aways, coupons etc. This will also encourage your current sponsors and even bring new ones to the table.

Social Media is a great way to generate event leads and create brand awareness in general and even connect with followers and attendees, so be sure to participate, encourage and just #goforit!

Specializing in Event Technology and Event Marketing, ibentos has considerable experience in working with Event Organizers. In India, ibentos is known to provide out-of-the-box solutions and ROI-driven experiences to clients. Ibentos has made multiple breakthroughs in the Indian Event Industry scene, from introducing RFID technology for physical events in 2012 to pioneering in Virtual Event Technology in 2020.

Resource:https://www.youthkiawaaz.com/2022/03/social-media-strategies-to-boost-event-marketing/

Labels:
Location: India

Popular posts from this blog

The Do's & Don't for a Virtual Panel Discussion.

A few years back, no one had ever thought or heard of Virtual Events playing a prominent role in the event industry but with the sudden outbreak of the pandemic, people started realizing the limitation, the pandemic had placed on them and their movement. As it is said that “ Necessity is the mother of invention ” which gave birth to a new virtual norm and ibentos , an event technology and marketing company, gave flight to its organizers events by hosting them virtually. Virtual Panel Discussion A group of people who come together to discuss important topics in front of the audience is called a Panel Discussion but instead of going In-Person, if it is organized through online modes then it is called a Virtual Panel discussion. ibentos is well versed in making such virtual events a success and has been able to deliver fruitful results by hosting more than 3000+events Benefits of Virtual Panel discussion ibentos professionals are passionate about their work and add value to...
Read more

The Evolution of Events Through Technology: The Rise of Virtual Events

The events industry has recently seen a significant transformation as a result of the introduction of virtual events. Virtual events are now a common choice for businesses, organizations, and individuals looking for a less expensive, more useful, and more accessible replacement for traditional in-person gatherings thanks to modern technology and internet platforms. This blog will address the effects of technology on the event scene, the top virtual event platforms, and some significant virtual events that have had an impact on the market. Advantages of Hosting Brand Experiences on Virtual Events The various advantages of virtual events make them a popular alternative for both event planners and participants. They remove geographical limitations, reduce lodging and travel costs, and provide participants the opportunity to attend events at their convenience from home or the office. Virtual events can be held at a small portion of the cost of traditional events, enabling planners to s...
Read more

Empowering the Metaverse with AI.

The Metaverse is a galloping horse in a derby where there are billions of dollars placed on its run, now where and how it ends is another question altogether but for now it is the most valuable technology that the world is looking up to. The opportunities it proposes, the benefits it promises and the growth it assures are more than enough for the world’s biggest companies and economies to take it seriously. The highly interactive environments, the engaging gameplay, the multi-modal interactions and the ease to establish a new-age brand for the upcoming audiences are what Metaverse thrives upon. However, in order for the Metaverse to completely realize its potential, artificial intelligence (AI) is required to improve both user experiences and the overall operation of this domain. AI has the potential to transform the Metaverse into a realm of augmented intelligence, where every user would have an unrivalled virtual reality experience. Understanding Artificial Intelligence and the Met...
Read more