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5 Smart Ways to Promote Your Virtual Job Fair.

Marketing these days means Overall Packaging of Products/Services or Events. It is the process of using different marketing tools, strategies, and channels to spread the positive word about your event, resulting in enhanced Event registrations.

Marketing tools range from E-mail to flyers to posters to marketing collaterals to advertising copy.

Whether it is an In-Person or Virtual Job Fair event, the Overall packaging of the product and its promotions play a very imperative role in achieving overall success.

Virtual Career Fair Platforms help companies/organizers to host career fairs online that bridges the gap between job seekers and recruiters through meaningful conversations. It also includes the entire recruitment cycle, right from recruiting to hiring.

The Virtual Job Fair Program helps attendees learn about companies/sponsors and various job opportunities, that too from the comfort of their homes and with all the ease provided by a virtual space.

In Virtual job fairs, recruiters and jobseekers meet face to face, recruitment managers can interview them and offer them a job on the spot only.

ibentos has all the required Virtual Job Fair tools to engage with and help the recruiters by screening the best candidates.

How to Promote Virtual Job Fair Program?

There are multiple ways to Promote Virtual Job Fair Program. However, there are 5 Smart Ways to Promote Virtual Job Fair Program

1.   Social media is a powerful tool to create hype about your events and has a wider reach. You can do this by posting regularly something related to your event or by conducting surveys and polls before your event which will keep your audience engaged and make them anxious while waiting for the event to take place

 By spreading positive word of mouth on social media handles like LinkedIn, and Facebook, or through paid ads, you can target the selected candidates you want in your Virtual job fair.

You can fragment them on the basis of age, educational qualification, work experience, hobbies

2.     Press releases boost your brand’s image and images evoke interest among its audiences. Issuing Press releases is one of the smart ways to promote a Virtual Job Fair program or is used to promote something of significance. It is the best way to inform the media about an upcoming event to spread the word.

Publishing them online will facilitate your Job Fair website and registration landing page and help them to rank on top of all search engine pages. Hence, in the process, interested job seekers will get attracted to these pages.

3.     Have a voice-over- Another smart way to promote the Virtual Job Fair program is by using a Voice-over as to why one should attend the Virtual Job Fair. Voice-over is mainly used for Pre-event promotions and marketing and has a powerful impact on your target audience.

4.     Using micro-influencers rather than a celebrity is again a smart alternative to promote the Virtual Job Fair program. Instead of spending large sums of money on celebrities, one should invest in micro-influencers who are less than a celebrity but have a huge social media following which is much more than a normal person, and are known for creating an impact on society.

5. Making use of Event planning software as the one ibentos uses is also a great way to promote the Virtual Job Fair program. They have a customized landing page and a single URL for Virtual event registrations. This enables you to channel content about the event, organizers & sponsors for your attendees on the page. Moreover, the single URL helps to ward off the confusion among the attendees and facilitates easy navigation and makes the Virtual Career Fair platform user-friendly.

Also, Single portal for hosting various activities for 365 days. (be it organizing Virtual Job Fairs, multiple events, conferences, webinars, or training sessions). It is more of a DIY (do it yourself model) wherein the organizes can set up their own events, and activities without depending too much on the external technical team every time.  These features help organizers in two ways, First, they need not connect to any third-party software/companies to organize Job Fairs, events, and conferences, and secondly reduce their costs for setting up each event every time.

ibentos has extensive experience of more than 10 years in the event industry and with its immersive power-packed technology, innovative ideas, and unique solutions, it has a proven track record of keeping the attendees engaged till the very end of the event.

Resource: https://www.storeboard.com/blogs/technology/5-smart-ways-to-promote-your-virtual-job-fair/5500071

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Location: Toronto, ON, Canada

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