Marketing these days means Overall Packaging of Products/Services or Events. It is the process of using different marketing tools, strategies, and channels to spread the positive word about your event, resulting in enhanced Event registrations.
Marketing tools range from E-mail to flyers to posters to
marketing collaterals to advertising copy.
Whether it is an In-Person or Virtual Job Fair event, the
Overall packaging of the product and its promotions play a very imperative role
in achieving overall success.
Virtual Career Fair Platforms help
companies/organizers to host career fairs online that bridges the gap between
job seekers and recruiters through meaningful conversations. It also includes
the entire recruitment cycle, right from recruiting to hiring.
The Virtual Job Fair Program helps
attendees learn about companies/sponsors and various job opportunities,
that too from the comfort of their homes and with all the ease provided by a
virtual space.
In Virtual job fairs, recruiters and jobseekers meet face
to face, recruitment managers can interview them and offer them a job on the
spot only.
ibentos
has all the required Virtual Job Fair tools to engage with and help the
recruiters by screening the best candidates.
How
to Promote Virtual Job Fair Program?
There are multiple ways to Promote Virtual Job Fair Program. However,
there are 5 Smart Ways to Promote Virtual Job Fair Program
1. Social media is a powerful tool to create hype about your
events and has a wider reach. You can do this by posting regularly something
related to your event or by conducting surveys and polls before your event
which will keep your audience engaged and make them anxious while waiting for
the event to take place
By spreading positive word of mouth on social media handles
like LinkedIn, and Facebook, or through paid ads, you can target the selected
candidates you want in your Virtual job fair.
You can fragment them on the basis of age, educational
qualification, work experience, hobbies
2. Press releases boost your brand’s
image and images evoke interest among its audiences. Issuing Press releases is
one of the smart ways to promote a Virtual Job Fair program or is used
to promote something of significance. It is the best way to inform the media
about an upcoming event to spread the word.
Publishing them online will facilitate your Job Fair website and
registration landing page and help them to rank on top of all search engine
pages. Hence, in the process, interested job seekers will get attracted to
these pages.
3. Have a voice-over- Another smart way
to promote the Virtual Job Fair program is by using a Voice-over as to
why one should attend the Virtual Job Fair. Voice-over is mainly used for
Pre-event promotions and marketing and has a powerful impact on your target
audience.
4. Using micro-influencers rather than a
celebrity is again a smart alternative to promote the Virtual Job Fair
program. Instead of spending large sums of money on celebrities, one should
invest in micro-influencers who are less than a celebrity but have a huge
social media following which is much more than a normal person, and are known
for creating an impact on society.
5. Making use of Event planning software as the one ibentos
uses is also a great way to promote the Virtual Job Fair program. They have a
customized landing page and a single URL for Virtual event registrations. This
enables you to channel content about the event,
organizers & sponsors for your attendees on the page. Moreover, the single
URL helps to ward off the confusion among the attendees and facilitates easy
navigation and makes the Virtual Career Fair platform
user-friendly.
Also, Single portal for hosting various activities for 365 days.
(be it organizing Virtual Job Fairs, multiple events, conferences, webinars, or
training sessions). It is more of a DIY (do it yourself model) wherein the organizes
can set up their own events, and activities without depending too much on the
external technical team every time. These features help organizers in two
ways, First, they need not connect to any third-party software/companies to
organize Job Fairs, events, and conferences, and secondly reduce their costs
for setting up each event every time.
ibentos has extensive experience of more than 10
years in the event industry and with its immersive power-packed technology,
innovative ideas, and unique solutions, it has a proven track record of keeping
the attendees engaged till the very end of the event.
Resource: https://www.storeboard.com/blogs/technology/5-smart-ways-to-promote-your-virtual-job-fair/5500071