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What are Hybrid Product launches, and Why is it Important?

Living in an era of cut-throat competition isn’t easy as the market is full of multiple products in every product line with multiple business players who are ready to seek an upper hand over the other.

The time has come that we too realize the importance of different marketing strategies and try to implement them in our current business models so that we are up-to-date with the current market trends to bear maximum fruits of our labour.

One of the important trends which have been observed is a Hybrid Product Launch.

What is a Product launch?

It is a promotional activity where a product is showcased to the Prospect client with the intention to introduce the product and invoke the prospect’s interest in it by highlighting its USP (Unique selling proposition) so that he is ready to purchase.

So hybrid product launches are gaining momentum.

Companies like ibentos, an event tech company with more than 10 years of experience in providing innovative and unique, technology-driven solutions to its clients, are well versed in supporting them and taking their events a notch higher.

ibentos is a pioneer in conducting hybrid product launches to exhibit its products and offerings.

What are Hybrid Product launches?

Hybrid Product launches focus on showcasing their latest products. It is basically a mix of traditional and Virtual Events.

ibentos is shaping the dreams of its organizers by hosting hybrid events for them and making it a memorable journey by displaying their products through a Hybrid product launch.

 

Importance of Hybrid Product launch: -

●       Interactive and live Product launches are always the best options as they allow your prospects to experience the product’s unique features and make them understand, how the product can provide resolutions to their specific problems.

●       Helps to engage with your prospects on a deeper level to understand their requirements by creating immersive video content.

●       Highlighting the experiences of real users by showcasing their videos while using our products

●       Highly secure platform

●       Empower Prospect

●       High-Quality videos and reliable tools for presentation

●       Wider reach without getting confined to a limited prospect

●       Saves commuting time and cost along with energy

●       Increases Brand exposure and Visibility by making it easier to sell and generate revenues

●       Develop interest through intriguing virtual technology.

●       Cost on resources and internal staff can be saved

●       Boosts credibility

Hybrid Product launches are the need of the hour and ibentos has made it possible as it helps its organizers to host various activities through a Single portal for 365 days. (be it organizing multiple events, conferences, webinars, training sessions, conducting quizzes, polls, feedback, etc.). It is more of a DIY (do it yourself model) wherein the organizes can set up their own events, and activities without depending too much on the external technical team every time. ibentos portal offers a unique feature that enables brands to list their products in a high-definition 3D model. This unique feature brings a lot of information and keeps the portal very lively and engaging.

ibentos portal offers a resource center. The organizers get the facility to showcase their Products, learning documents, latest updates, Video content, and other important information on the platform which is easily available and accessible to the audiences.

 Switch to the hybrid product launch and make hybrid product launch an easy, smart, and beneficial medium favourable for both buyer and seller.

Resource: https://penzu.com/journals/26881576/78792453

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Location: India

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