Change is the essence of life. Before the pandemic, there was a lot of emphasis on In-person events but with the onset of the pandemic, the entire event industry was going through a major pain because of the pandemic, events were not happening, and revenues were coming down drastically for organizers. In these tough times, companies like ibentos were a blessing to the industry and businesses, customers understood this very well.
Presently
the business models have switched back to the Hybrid model rather than to
In-Person events due to ongoing variants as the Hybrid method is packed with convenience, and flexibility and is
appealing in all respects.
ibentos Hybrid events are the oxygen for
the events industry in current times.
Now
that everybody is practicing a hybrid work style to cater to the need of
employees, workspaces.
So
hybrid product launches are gaining momentum.
Companies
like ibentos, an event tech company with more than 10
years of experience in providing innovative and unique, technology-driven
solutions to its clients, are well versed in supporting them and taking their
events a notch higher.
ibentos
is a pioneer in conducting hybrid product launches to exhibit its products and
offerings.
What are Hybrid Product launches?
Hybrid
Product launches focus on showcasing their latest products. It is basically a
mix of traditional and Virtual
Events.
ibentos is shaping the dreams of its organizers by hosting hybrid events for them and making it a mesmerizing experience by displaying their products through a Hybrid product launch.
Tips to create Product launches for Hybrid Event
1. Highlight the USP of your product launched in Hybrid events and how it will be useful for the prospect. Interactive and live demos allow your prospects to experience the product’s unique features and make them understand, how the product can provide resolutions to their specific problems.
2. Educate your prospects as to how the platform can enhance Engagement & Networking Opportunities – The patron, members, and participants can interact, share their learning and create connections through the same portal which can help in great ways.
3. Make them aware of how you increase their Brand Visibility and how it will have a positive impact on their business (Sponsors, Exhibitors & Partners)- Boost brand exposure and credibility, making it easier to sell and generate revenues
4. Make them aware of what additional features you are offering to them and how it can help them in various ways: -
● A resource
centre and Knowledge Hub – like ibentos portal also offers a resource centre /knowledge hub.
The brands/organizers get the facility to showcase their Products, learning
documents, the latest updates, Video content, and other important information
on the platform which is easily available and accessible to the audiences.
●
Digital
Content Repository – For instance, the ibentos portal has come up with a very useful
feature wherein the entire content for each and every activity is stored and
recorded in the same portal. Users have the facility to access the content at
any stage at their convenience. This is more like a digital repository.
●
One Portal -
Help
organizers host various activities through a Single portal for 365 days. (be it
organizing multiple events, conferences, webinars, training sessions,
conducting quizzes, polls, feedback, etc.). It is more of a DIY (do it yourself
model) wherein the organizes can set up their own events, and activities
without depending too much on the external technical team every time.
● Also, real-time data helps to understand the recurring visitors
and the number of people who have viewed the event. Thus giving an insight as
to how one can improve the quality of their event in near future and also gives
the host a fair idea of how well the visitors have taken the entire virtual
event and their reaction to it which will help them in decision-making while
planning for any event in near future.
● Virtual Store-- like
ibentos portal offers a unique feature (Virtual
Store) that enables brands to list their products in a high-definition 3D
model. This unique feature brings a lot of information and keeps the portal very
lively and engaging.
● ROI - like ibentos
facilitates more engaged followers and increases retention, which can
ultimately increase sales
● Marketing Activities – Online communities drive sales and engagement in a greater way. The entire database is stored in a single location, it becomes very easy for organizers /brands to collect the complete and comprehensive database through a single click and host various marketing activities. This not only helps in expanding the influence, but also helps in growing the network and audience.