With the widespread coronavirus epidemic around the
globe, many companies are opting for a virtual career fair. While the idea of a virtual career fair is not new, it has become
increasingly popular since
lockdown. Now that social distancing has become our lifestyle, a lot of virtual career fairs have been taking place involving hundreds of big
and small companies.
The virtual career fair is a platform where employers or recruiters can connect and
interact with potential employees and job seekers for recruitment purposes.
Virtual career fairs break all the geographical barriers and allow recruiters
to get in touch with the job seekers from the comforts of their homes. With a virtual career fair, employers have the opportunity to search for candidates
from numerous institutes, colleges, universities, or from anywhere that meet the
requirements and qualifications of their position.
Are you
thinking about hosting a virtual career fair? Here’s how you do it.
Choosing a platform: Choosing
the right platform is the first and most crucial aspect of hosting a successful
virtual career fair. Do not settle for the first or the cheapest platform that
comes along. Do your research and compare multiple platforms, then opt for the
platform that fulfills all your requirements. Choose a platform that takes the
hassle, time, and extra expense out of your event. Think from the perspectives
of exhibitors (companies) and potential employees, ask yourself, what features
will be useful for my target audience?
ibentos is one of the top virtual platforms
that cater to all your needs and delivers features like customer support, flexible personalization options,
chat rooms, live streams, mobile optimization, and easy resume uploading facilities
and accessing space, analytics and so much more.
Marketing Strategy: To avoid any mishaps during
the event, it is important to strategize and plan ahead of time. The first step
towards developing a strategy is to identify your goal and the scope of the
event. Ask yourself:
1. How many companies do I
expect to participate in the event?
2. How many sponsors should I
target? What kind of sponsors am I looking for?
3. Am I targeting job
opportunities in all or specific fields?
After setting your goals, it’s time to promote your event. Approach the sponsors and audience through email, SMS marketing, and social media advertisements. These marketing practices can either be paid or organic. Also, remember to add the landing page to your event page so that the audience can easily register.
Marketing Budget: now that you have sketched
out everything you require for your virtual event, the next step is to figure
out your budget. Calculate all your expenses and remember to stay within your
budget.
Customized Booth: Much like a traditional
fair, you can personalise your virtual career fair too. You should personalize
your branded booth in such a way that it becomes easy to navigate and looks
visually appealing as this is the place where job seekers can acquire
information, connect with employers, recruiters, and network with other
interested applicants. Employers can also use the booth to display their
company's brochures, videos, photos, and other materials. This provides
prospective employees with an opportunity to learn more about the business'
work environments.
ibentos offers a 100% personalization option
where you can personalize from texts to templates from logos to images
according to your needs
Find some partners/sponsors: After you've developed your
strategies, plans it’s time to reach out and pitch your ideas to sponsors,
employees, recruitment agencies. Give them details regarding your expectations,
objectives, and requirements for the event. To avoid any last-minute goof-ups,
make sure you all are in complete agreement with each other.
Matchmaking: Browsing through thousands of job seekers at
the virtual career fair to find the handful of candidates to interview can be a
painstaking and time-consuming process. AI matchmaking helps in finding the
most relevant candidates that best match all the credentials to interview.
Matchmaking resulting in saving time and finding the best potential matches
thus making virtual events networking easier than ever
ibentos delivers top-notch
quality AI-powered matchmaking software that processes all the information
entered by the attendees and instantly to identify the best potential matches
based on the data and the information gathered during the event registration
itself.
Easy access: It is critical for potential employees to have easy access to all
of the materials offered by the business and recruiters. Potential employees
should be able to look at the booths of companies they're interested in working
with. A career fair would also be incomplete without a CV of potential
candidates. As a result, employees should have a simple way to upload their
resumes and a more efficient hiring procedure.
Launch career fair: finally, after a great deal
of planning and plotting it’s time to officially launch your event. Maintain a high level of interactivity with participants and the
tech team every step of the way. This will enable you to prevent or quickly
solve any unforeseen error and chaos during the fair.
Comprehensive
Reports: Data reports are frequently a guessing game
with no dependability or accuracy at an in-person event. However, in a virtual
event, you can acquire reliable reporting analytics on how many students
attended a fair, how many of those students had interactions with companies,
how long those contacts lasted, and identify kids who may require more targeted
support with your virtual career fairs. Moreover, employers can also see which
students have signed up for their programs.
Choose ibentos for real-time accurate reports, data, and metrics. Easily track turnout, virtual
attendee activity and ROI with ibentos reports
Follow up
options: congratulations!!! If you have
followed all the above-mentioned steps, we are sure you had a great event
hosting experience. However, your work isn’t over yet, reach out to both
recruiters and potential employees by using the contact information, ask them
for their feedback and insights
ibentos data analytics the software can help easily determine how successful your virtual education fair was by obtaining feedback directly from the participants.
Looking for a
virtual event tech platform partner?
ibentos is an EventTech partner that offers an event platform for all
virtual and hybrid events. The Event Technology Company has been facilitating
the events industry with advanced technology and automation for more than a
decade now. It is one of the very few companies that is currently offering
Virtual Event platforms and are bootstrapped and yet doing phenomenally well
globally. The company has worked for various associations and ministries and
almost all industries and sectors, making a special mark for themselves in
education and virtual buyer-seller meets. During the pandemic, they showed tremendous
growth and acquired businesses from India,
Europe, America, South East Asia and
Australia.
Website: https://ibentos.com/
Resource: https://articles.abilogic.com/503713/checklist-host-virtual-career-fair.html
More Resources:
- Why Virtual Events are here to stay even after pandemics?
- 5 Reasons Why Millennials Perfect Hybrid Events?
- What to add to your 3D Virtual Events?