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Why B2B enterprise has hybrid events in their 2021 marketing plan!

 

In Business to Business (B2B) enterprise, the main focus remains directly on selling your goods and products to other businesses which is unlike the traditional B2C (Business to Customer) format. Here, the other business organisations are the final receiver of the product or service. 

With the Covid-19 situation worsening, B2B enterprises need to implement prominent changes to get their businesses going! These enterprises hold events in various formats to engage their buyers - LIVE events, virtual events, and hybrid events. Let’s discuss the format and which is the best for them to opt for - 

LIVE Event

LIVE events are a distant dream for organizations and organizers now. We very know that the LIVE events build personal connections, there is trust among both the stakeholders and it leads to a better rate in lead-to-customer conversion. Like all formats, it has a few shortcomings as well, for example, a limited customer reach and less cost-effectiveness. Although they are the most preferred format for executing events, organizing one now would be a bad idea.

Virtual Event

Last year, with the pandemic, LIVE events took a hit and virtual events boomed! Organizers transitioned effectively from the traditional to the virtual to save their events. Virtual events allowed organizers to experiment and reach newer geographies. It became cost-effective with no miscellaneous cost that is otherwise unavoidable at a LIVE event. Organizers began executing Virtual events with the help of efficient Virtual Event Organizers. Especially with the technology involved, conducting virtual events opened a vast realm of possibilities for organizers like effective branding, lessening carbon footprint, no costs over tangible promotions, and most of all the tracking of user engagement in the form of meaningful reports.

With the advancement in technology, virtual event platforms now help event attendees in networking which was otherwise possible only at LIVE events.

2020 was an eventful shift from the LIVE event format to the Virtual. With time, despite being cynical about Virtual events, organizers took the leap and it wouldn’t be a surprise if they still wish to stick to the same.

Hybrid Event

As the world began adjusting itself to the Covid situation, organizers didn’t seem to part away from the idea of hosting LIVE events. Thus, giving rise to a blend of both LIVE and Virtual event format - the hybrid event. What sets this format apart from the above two is its flexibility. The comfort of allowing your attendees to choose as per their convenience- be it traveling to their nearby LIVE event venue or connecting via a Virtual platform from a faraway location.

Let’s take a look at why we too believe that hybrid events can potentially raise your business, help you reach a greater audience and conquer global markets and At the same time, maintain your business ROI (Return on Investment).

Advantages of Hybrid Event for your B2B enterprise -

1.     It is possible for you to reach out to your clients and other stakeholders virtually or in person according to convenience.

2.     Increased scope of engaging with the attendees - giving them an option to connect via their preferred channel - LIVE or Virtual. This will automatically raise your lead-attendee conversion rate.

3.     Your ROI takes a jump, you are now able to maintain it as well as take stock of any situation before it comes up.

4.     This brings you access to different types of data for your event or enterprise. There are endless data insights and meaningful reports. Specialized virtual event platforms allow easy downloads of user engagement information, matchmaking services as well as marketing insights. We recommend the ibentos Virtual Buyer-Seller Meet platform which provides matchmaking services for your business events.

The hybrid event is more or less devoid of the cons that LIVE and Virtual events bring along with themselves. It is however a blend - that comprises the pros of a Virtual Event platform now provides all that can be done at a traditional event. There might be a few consequences in terms of content, for example, two different types of format may be required if you stick to the Hybrid, but as said by experts the ROI is greatly pushed through it.

With 10+ years of industry experience, ibentos as a team has emerged as global events platform that takes your Buyer-Seller meetings or B2B meetings to great heights with its dynamic approach in executing Hybrid events.

Take a look at our Virtual Buyer-Seller Meet platform that can be suitable for any B2B meeting.

Website: https://ibentos.com/

Resource: https://articles.abilogic.com/504610/why-b2b-enterprise-hybrid-events.html

More Resources:

- Event Cancelled Due to Covid 19? Reasons Why to go with Virtual Event

- 5 Reasons why millennials prefer Hybrid Events?

- Types of Events you can Host during the Pandemic?

- How to engage a remote audience at your virtual event?




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