Before the global lockdown, it was
hard to imagine how businesses would function, connect and grow without the
face to face events. However, 2020 the year of coronavirus has completely changed our perspective
as we move on to work, interact and meet digitally. And honestly, it could not
get any better!!! The transition from in-person to digital and virtual
space has not only salvaged event organizers from the depths of uncertainty and
losses caused by the pandemic but also allowed them an opportunity to discover
and explore the whole new paradigm of the event industry.
With the
outstanding characteristics and benefits of virtual events, huge masses are
gravitating towards the virtual event and witnessing a major success. Still not
convinced of hosting your
upcoming event virtually?
Here are 7 prime benefits of virtual events:
Global Reach: By breaking down the geographical barriers, virtual events allow you to connect with increasingly larger audiences irrespective of time and location. The flexible nature of virtual event technology makes events accessible 365 days a year, at any time, from any location worldwide. From Delhi to L.A, your targeted audiences can access your quality content through laptop, phone, or tablet with just a few easy clicks at their convenience.
Gives better ROI: Virtual events enable
innovative ways to reduce costs per head and maximize the ROI. Online events
being the most cost-effective option by eliminating elements such as travel,
accommodation, catering, etc. and being accessible to the large masses of the global audience makes online events more profitable and successful hence
bringing better ROI.
Networking: one of the
greatest conveniences of virtual events is its easy networking process.
Features like virtual business cards, special meetup spaces, networking lounges
make it easy to share insights and build a professional relationship with
people of the same interests. Make your networking process quick, effective, and
targeted with ibentos. ibentos remarkable AI matchmaking feature helps the
attendees to match with one another of similar interest to interact and
reshuffle if needed
1:1 Interaction at Ease: virtual event the platform can give you an in-person interaction experience with the feature 1:1
video or audio conference and live networking rooms, virtual business cards and
integrated social media channels. 1:1 interactions make it easier to make
lasting connections with a global audience and gather the maximum benefits from
the event.
No Queues: By opting for
a virtual event, you don't have to worry about waiting in the lineup for hours
and being pushed by people during the packed event. You can sit back and relax
at your place and tune yourself into the event.
Eco-friendly: undoubtedly, virtual events help
in keeping the environment greener & healthier. Unlike physical events,
virtual events create no amount of waste products like thrown out food,
physical promotional materials like pamphlets, banners, etc. Since virtual
events do not require a venue or traveling, the energy consumption also cuts
down drastically. All in all, it is safe to say that virtual events are
completely sustainable and eco-friendly.
Better Tracking: Virtual events offer tools, analytics, and
metrics that can tell you everything your attendees did. You can easily track
all the actions of your attendees like which conference sessions they attended,
how long they attended and questions they asked, what booths they visited, the
content they reviewed and downloaded, etc. You can even access the record of
conversations the attendee had with your reps. This feature enables you to
determine what worked for you and what didn’t so that you can make improvements
next time around.
